Covenant action for businesses
Businesses can support the Armed Forces community and implement the Covenant by:
Mitigating the impacts of military life on customers from the Armed Forces community
You might sell goods or services to:
- Currently serving Regular or Reserve members of the UK Armed Forces
- Family members of someone serving, or formerly serving, in the UK Armed Forces
- Bereaved family members of someone who died on service in the UK Armed Forces
- Service leavers and former members (‘veterans’) of the UK Armed Forces
Some of these customers might face disadvantages compared to the general population, arising from military life, when buying your goods or services. For example, paying more to receive your products when serving overseas. You might be able to mitigate some of these disadvantages.
You might also have opportunities to offer special provision to those sacrificing the most, such as the injured and the bereaved.
For examples, please see: Covenant support for the Armed Forces community: Financial services
Employing members of the Armed Forces community
As a business, you might employ:
- Currently serving Reserve members of the UK Armed Forces
- Family members of someone serving, or formerly serving, in the UK Armed Forces
- Bereaved family members of someone who died on service in the UK Armed Forces
- Service leavers and Veterans of the UK Armed Forces
You can be a Forces friendly employer of members of the Armed Forces community, receive awards that recognise your commitment to the Covenant, and get help and advice. Find out more about employing members of the Armed Forces community.
For further information about Covenant support for employees from the Armed Forces community, please see: Covenant support for the Armed Forces community: Civilian employment
Show your support
Have a section on your business’ website dedicated to the Armed Forces community. This could feature:
- A copy of your signed Covenant pledge and Employer Recognition Scheme award.
- Information about support or benefits your business provides to customers, employees and job applicants from the Armed Forces community.
- News, events, or updates related to the Armed Forces community.
- Contact details for your specialist support or liaison staff for the Armed Forces community.
Find out other ways to show your support.
Further information
View an alphabetical list of signed Covenant pledges by businesses.
Find out more about what the Covenant means for businesses, and get tips for Covenant best practice.